Well, it happened. AB InBev and SAB Miller have come to a merger deal. So now, pending regulatory approvals, the two big beer companies look to join forces to become one giant beer company. But what does this mean for craft beer? Not much, or it could even be a blessing, according to a story in Business Insider.
BeerUnion caught up with Paul Leone, Executive Director of the New York State Brewers Association. He doesn’t think it will affect craft brewers too much.
“The beauty of craft beer is that it’s all about the beer, and it’s all about what goes into the beer. And that’s why it continues to grow every single year as an alcohol segment,” he notes. Whereas in the case of AB InBev and SABMiller “it really doesn’t feel like it’s about the beer anymore. It feels like it’s about how big they can get.”
As for the craft industry? “Craft beer drinkers are always going to drink for the beer,” he says.
We agree. The big beer companies have gotten more and more scared in the past few years, as craft beer brewers have grown and taken up more market share. The tactic they’ve taken recently to capture more consumers is to just buy craft breweries themselves.
When it comes down to it, we choose to drink beer made in our local community, or in our state. We want to drink beer made by the hands of brewers, not by machines in factories. And we don’t think that will change.